Build Sustainable Audience For The Ads In Digital Marketing

Build Sustainable Audience For The Ads In Digital Marketing

Digital marketing and its ad campaigns have gained a huge popularity among the marketers due to its precision, ability to measure and reach out to the audience at different locations, other than its cost effectiveness. But, ad campaigns need an audience that pays attention to the customized communication made by the ads and respond in terms of leads, sales or website visits. It requires to make the audience to be sustainable and it demand the marketers to work smartly and develop connectivity with the audience. Let’s learn to do it as digital marketers.

Understand the audience and customize the message:

An ad campaign under the digital marketing, should identify the audience, its preferences, ongoing trends among themselves and the demand gaps faced by them. Accordingly, they should customize the messages in a way that it suits to the customers and they feel comfortable with the ad and its language. It brings audience to be closer to the ad campaigns and strong relationship is now being forged.

Develop integrated marketing communication that conveys the same message:

A digital marketer can opt for different marketing channels such as Google Ads, Social Media, and emails that reach to the same audience. Hence, it becomes very important for all of these ad campaigns to convey the same meaning and interpretations to the audience. It develops trust, consistency and positive brand building. It starts transforming an audience to become a sustainable audience.

Develop a coherence and synergy between the ad campaigns, messages and landing page:

It is important to meet the expectation of the audience when they keep following the ads and come to the landing page of the website. The landing wage of the website, should be able to answer the queries like why they should buy the products or service, why it is best for them or the differentiated features of the products and services. If it satisfies the queries of the audience, then audience trusts the marketers and develop a belief upon the ads. Now, the audience becomes sustainable in nature and keep coming to the website. It is further facilitated by the SEO optimized website, making search engine optimization to be the one of the most important skills for the digital marketers.

Offers loyalty discounts and coupons to leverage the audience:

Digital marketers should reward the audience for their patience and sticking with the ads and its inherent messages. It should be in terms of discounts meant for loyal customers, or coupon based discounts that can be redeemed by the audience. As a result, the audience gets motivated and feel rewarded of their allegiance. Hence, it is very important to recognize the contribution made by the customers in growing a business. It develops a sustainable audience via ads.

Above are some of the strategic initiatives that can be used by the digital marketers to make their ad campaigns to be more successful, because it works through the sustainable audience. For more readings, click digital marketing.

Posted by Tanveer Sahab in Digital Marketing, 0 comments
How To Develop A Business Around Your Website

How To Develop A Business Around Your Website

In the IT age of today, when businesses are using digital marketing channels to reach out to their customers in different geographical locations, a website has become a very important business tool.  If an organization wants to collect leads, generate more sales or attract traffic, then it should own a good website that will represent the business in the world of internet and work like a web shop.  It makes the website to be capable enough to generate business with its strategic presence in the web world. It is done in ways as follows:

Develop a website that is attractive, organized and easy to be managed

A good website means properly organized website with an efficient navigation plan so that visitors can easily find the answers of their queries. It happens when there is a proper website development program and a carefully chosen content management system. It can be WordPress CMS, Magento or another PHP website, depending upon the size of the business and its future expansion plans. A properly organized website increases the user experience and it makes visitor to come back regularly. While doing so, a brand is developed and visitor interacts to the customer care via mobile number, emails or contact us forms when it needs the product. It helps generate a business.

Transform a website to be SEO optimized websit in digital marketing

It involves transforming the website in such a way that it becomes SEO optimized. It means that website has the content with the keywords that is regularly searched by the target audience. It means that website is able to answer the queries raised by the visitors and attract their attention. It increases to many folds, when Google as search engine, shows the website frequently and on the first few search result pages. It makes more people to come to the website and some of them will be the genuine customers. These people will like the content and submit their details as leads or make a call to the executives of the organization. It will generate business.

Develop Social Sharing schedule & collect Social mentions

The website possesses different products and services page with the latest offers. In other ways, a promotional offer should be created and integrated to the website. Later on, the web page of products and services and or promotional offer page, should be   regularly shared on social media platforms such as Facebook, LinkedIn, Twitter, Pinterest and Instagram so that it reaches out to a new audience and get the attention. It will bring more traffic. People will also share it, like it and comment it to create social mentions. It develops a positive brand and social media becomes a source of traffic that comes to the website and submit the leads to be converted by the executives.

Apply website as a landing page for the paid campaigns undar digital marketing

A business also runs different types of paid campaigns as a part of digital marketing. Under the digital marketing campaigns, a business can run, Google Ads campaigns, Social media marketing campaigns and email marketing among the others. All these campaigns need a landing page that is developed under the website development process. It makes website to be more important as it is the landing page, where traffic is directed to, after the campaign ads are clicked by the visitors or target audiences. It brings traffic to the website that are genuine customers and take action to either give a lead or  buy the products. It makes website to be very important from the business perspective.

It is the reason that digital marketing drive needs a website where the traffic is diverted to the website and then, it is converted to the prospective business leads. It helps websites to create a business around itself.

Posted by Tanveer Sahab in Digital Marketing, 0 comments
Top 4 Online Channels to Run Digital Marketing Campaign

Top 4 Online Channels to Run Digital Marketing Campaign

Digital marketing channels have become the source of earning “bread and butter” for smaller firms  through lead generation & business development. It gives an opportunity as well as strategy to focus upon a targeted segment on the basis of focusing geographical area. To run an efficient and effective digital marketing campaign, following Digital marketing channels can be used.


Pay Per Click Marketing

Digital marketing channels

It is the most efficient online channel for business development. Even a new firm also can reach up to the target customer. Digital marketing channels such as Google Adwords offers pay per click marketing through network partners. To continue into PPC marketing campaign:

  1. Create Account in Google Adwords (It is free of Cost)
  2. Select your Ad campaign
  3. Create your ads as per the Google standard guidelines
  4. Select Keywords
  5. Include Negative Keywords
  6. Complete Your Billing

Your Ads start Running after verification. Contact Google Support also to resolve your issues. it is the benefit of Digital marketing channels.

It is a simple step by step “Do it yourself” method. If not comfortable, hire any good digital marketing agency using Digital marketing channels to complete the Job on your behalf. Pay per click marketing does not guarantee any success, but it improves the chances of success in a big way.


Social Media Marketing

Digital marketing channels

Social Media Marketing is another way to reach your target audience. Only Facebook has more than 1.2 Billion registered users. Thus, it is a big happening place to drive visitors to your website. Before starting a Social Media Marketing Campaign, identify your target customer. For B2B campaign, LinkedIn Marketing is a better option. For B2C campaign, Facebook, Marketing is a better way to go ahead. Facebook helps you to create 9 different types of ads to promote your business. Best part of the Facebook campaign is the daily budget. You can start it will as low as Rs. 40/Day budget. Twitter has also started offering promotional ads from many geographical territories including India.

Posted by admin in Affiliate Marketing, Google Analytics, Online Reputation Management, PPC Marketing, SEO, Social Media Marketing, YouTube Marketing, 0 comments
Top Seven Must Have Plugins for a WordPress Website

Top Seven Must Have Plugins for a WordPress Website

Top plugins for wordpress are the tools that give additional functionality to a WordPress website. Though, there are thousands of plugins available for installation, some of them are very useful and must have for every website. out of those, seven plugins have been selected for  reference.

  1. AKISMET (top plugins for wordpress)

AkismetA new website always becomes the target of spam comments and here you need a plugin that filters out such comments and protect the website. Thus, be sure to have it in the list of installed plugins. It simply protects your website from unsolicited comments while being in the background.

Posted by admin in Affiliate Marketing, PPC Marketing, SEO, Social Media Marketing, YouTube Marketing, 0 comments