Learn search engine optimization from the scratch to the advance level. Learn here with practical classes and apply immediately to your own project. It gives you the learning by doing experience in SEO.
Introduction to Search
· Search Engine Basics · Ranking Factors Keyword Research · Keyword Research Theory · Traditional approaches Domain Expertise and Site Content Analysis · Keyword Research options · Keyword Research Data from Tools · Leveraging the long tail of keyword Demand · Trending, Seasonality & Fluctuations in Keyword Demand On-Site Optimization · Making the site accessible to search Engines · Keyword Optimization |
· Semantic Search & Google’s Hummingbird
· Schema.org · Google Authorship and Author Authority · Google Knowledge Graph and the Knowledge Vault · Social Networking for Links · Social Media and SEO · Correlation between Social Signals and Google Rankings · User Engagement as a Measure of Search Quality · Document Analysis Local and Vertical SEO · Optimizing for vertical search · Optimizing for Local Search · Optimizing for Image Search · Content optimization
|
· Optimizing for Google Shopping Search
· Optimizing for blog search · Optimizing for News Search Google News · Optimizing for Video / Multimedia search Search Algorithms · Diagnosing the Cause of Traffic Loss · Major Google Algorithms · Penalties · Recovery SEO Strategy & Planning · Advanced Methods of Planning and Evaluation · SMART Objectives · Creating an SEO Plan Tracking & Measuring SEO performance · Measuring SEO traffic · Tying SEO to conversion & ROI: · Redirects |