Learn techniques of digital marketing that are specialized for ecommerce portals. apply SEO methods that are dedicated to the better SERP result of the ecommerce website.

Introduction to E-Commerce

E-Commerce Foundation Principles

Ecommerce Project Essentials

Legal Considerations for Selling Online

Multi-Channel Considerations

Planning for E-Commerce Website

Key Elements of an E-Commerce website

Pre-Launch Testing

Ecommerce Marketing

SEO for Ecommerce

Shopping Advertising with Google Adwords

Landing Pages

Testing & Conversion Optimization

Content Marketing for Ecommerce

Ecommerce and Social Media

Affiliate and Partner Marketing

eCRM for Ecommerce

Ecommerce Analytics

Tools & Resources