It is the time for a complete digital marketing strategy to generate leads for the business. Learn the essentials of the strategic planning in digital marketing perspective to achieve the ROI as key objective of the business campaign.

Integrated Digital Marketing Strategy

Where we are: Situation Analysis

·         Audience Analysis

·         Benchmarking

·         Partner Analysis

·         SWOT

Where we want to be: Goal Setting

·         Framework for Objective Setting

How can we get there: Strategy Formulation

·         Strategies & Strategic decisions

What will it entail: Implementation Planning

 How will we know if we succeeded: KPI Selection and Control Mechanisms

Where will it require: Resource Planning and Allocation

Can we do it better?: Optimization Planning

Bring it all together

·         Integrated digital marketing plan