It is the time for a complete digital marketing strategy to generate leads for the business. Learn the essentials of the strategic planning in digital marketing perspective to achieve the ROI as key objective of the business campaign.
| Integrated Digital Marketing Strategy
Where we are: Situation Analysis · Audience Analysis · Benchmarking · Partner Analysis · SWOT Where we want to be: Goal Setting · Framework for Objective Setting How can we get there: Strategy Formulation · Strategies & Strategic decisions |
What will it entail: Implementation Planning
How will we know if we succeeded: KPI Selection and Control Mechanisms Where will it require: Resource Planning and Allocation Can we do it better?: Optimization Planning Bring it all together · Integrated digital marketing plan |