How To Use Email Marketing To Increase Sales

How To Use Email Marketing To Increase Sales

Email marketing is one of the most important and cost effective channels in digital marketing that can help increase the sales via online platforms. Besides, email marketing helps digital marketers to express their communication with the help of images, screen-shots and text that can appeal the email reader to take action and create sales for the different business setups of different sizes. Here, emails, prepared by the digital marketers are a one page website template that has all kind of information, a person looks into and help the customers to convince them and develop interests to but the products and services online. Such type of emails, also create micro-conversions such as reading of the mails, following up the websites using the email links and saving the emails for further reviews as favourites or star marked. Hence, an effective email marketing develops an engagement level that leads to sales. Though, it is also observed that an email promoting products and services, can also end up in spam or to any other folder that are not viewed by the email readers. To prevent it, there are some proven techniques and platforms to be used so that email lands in primary or promotional categories of the email service providers. These techniques are as follows:

  1. Always check the spam score before sending an email

Emails use promotional content and while doing so, they can easily fall in the trap of using those words and links that are considered spam by the email spam filters. In this regard, the email marketers should use those email platforms that provide email verification for spam and identify spam score for the mails being sent. For this purpose, it is the Send Blaster email application and Mailchimp that provides such spam checking services. It is important if we want these mails not to go to the spam.

  1. Never use the terms such as free, gifts in subject or title

Emails should use the persuasive content to make readers, take call to action. These emails should not directly incite the readers with terms like gifts, free and surprise gifts. These terms are not considered good and send mail to the spam box.

  1. Prevent over addition of links in the mail

An email marketer should refrain from excessive addition of the links to the different content of the email. So, hyperlinking should be done judiciously to make it more meaningful and helpful to the readers. It will make the email to be more readable quality and useful for the potential consumers and spam score will also be at a minimum.

  1. Always give the unsubscribe option in the mail

Emails should have the unsubscribe button in the email, because it will help customers move out of the mailing lists if they do not want to receive the mails in the future. It is important, because it limits the negativity developed in the readers and controls the annoyance as they go out of the list and they will not receive the mails in the future unless they re-join the list.

  1. Keep sufficient text in the mail to convey the purpose of the mail

Sometimes, email service providers do not show the image and only show the text part of it. In such a scenario, an email with only image content will not be shown properly. As a result, emails will not be able to generate the sales or lead. Hence, putting a good amount of text, will help readers know the purpose and objectives of the mail and let them take action and buy products.

  1. Put conversational tone in emails

The marketers should use conversation way of putting the content so that it can develop a connection with the email readers. It is a good strategy, because it also directly answers the queries raised by the customers.

  1. Prevent putting spam content in the mail

Email marketers should not put spam content, meaningless content or any other content that is not useful to the readers. Such content, not adding value to the readers, can create more harm than the good. Readers can also make complaints to the email service providers, leading

 to the temporary or permanent suspension of the services. Besides, bad reputation will also be created. So, email marketers should be careful in email marketing.Above techniques will help increase the effectiveness of the emails to increase sales. To learn email marketing as a part of digital marketing training, you can follow here for more details.

Posted by Tanveer Sahab in Digital Marketing, 0 comments
How to increase sales using social media marketing

How to increase sales using social media marketing

Social media marketing is the one of the most important digital marketing techniques that is benefitting a huge number of businesses across the globe. Today, there are more than 2 billion people, registered on different social media platforms such as Facebook, Twitter, LinkedIn and Instagram among the others. These users become a target audience that can be approached and reached upon to, using the social media marketing. Hence, social media marketing becomes a very interesting and attractive proposition for the digital marketers. It is the reason for the demand of professionals who are very good in social media marketing and have got a very good social media marketing training. There are different platforms that provide social media marketing and help increase the sales of the products and services. These platforms are as follows:

1. Facebook as a social media Platform

Facebook is the social media platform that has the highest number of registered users and it has the specific provisions to increase the sales. It starts with the creation of business page for the business for whom, the business is to be promoted. Using business page creation, a business can promote its products and services via that page and create likes on that page. It shows the fan following level of the business. Afterwards, the business can create and manage different types of ads using the business page on the Facebook profile. At present, there are more than 10 types of ads that can be created using a Facebook marketing by creating different types of ads. The most important type of the ad is a lead generation campaign for the business. It helps business to create a form that will be attached to the image based ad and that form will be used to fill the details by the consumers. These details will be forwarded to the business who have run the lead generation campaign. Now, business will contact the leads, convince them and convert to generate sales. The next type of campaign is to send people to the website pages that are specific to the products and services being promoted. It has a single image, or image slideshows that are linked to the web page. Once the ad is clicked, the consumer visits the web page and reviews products and services. It creates a scope of lead submission that can be used to generate sales.

social media marketing

2. Twitter ads for social media marketing

Twitter as a social media platform is getting very popular due to its precise, specific nature of the content being targeted to the audience that are short, but highly meaningful to the audience. Twitter with its huge number of the registered user base, has been very attractive to the social media marketers and for these people, twitter ads have been launched. It has different types of ads that only make tweets to be in trend, but also help audience reach to the website. It develops awareness and interest that can be converted to leads with a mentioning of mobile numbers and contact form. With regular interaction with the audience, business is able to convince the visitors to buy products and service, either at the website or submit details to generate leads. Hence, using twitter ads is very important for businesses to generate sales.

3. LinkedIn ads for social media marketing

LinkedIn as a social media platform is a paradise for those who are interested in corporate sales. LinkedIn is a place for networking among the professionals and high profile people such as vice presidents, CEOs, managers and other executives interact with each other. These designations are what who take key decisions for their organization. Hence, marketing with suitable content to these people via LinkedIn ad platform, can help businesses generate corporate sales and huge amount of revenue can be generated with each sales opportunity. Due to this reason, LinkedIn ads is very important for the digital marketers. Here, the marketers can bring visitors to the company page, or to the website using LinkedIn ads while making targeting on the basis of location, profile, company size and industry among the others. It makes sales opportunities for the businesses.

Further, other social media platforms will be discussed in the next article.

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Build Sustainable Audience For The Ads In Digital Marketing

Build Sustainable Audience For The Ads In Digital Marketing

Digital marketing and its ad campaigns have gained a huge popularity among the marketers due to its precision, ability to measure and reach out to the audience at different locations, other than its cost effectiveness. But, ad campaigns need an audience that pays attention to the customized communication made by the ads and respond in terms of leads, sales or website visits. It requires to make the audience to be sustainable and it demand the marketers to work smartly and develop connectivity with the audience. Let’s learn to do it as digital marketers.

Understand the audience and customize the message:

An ad campaign under the digital marketing, should identify the audience, its preferences, ongoing trends among themselves and the demand gaps faced by them. Accordingly, they should customize the messages in a way that it suits to the customers and they feel comfortable with the ad and its language. It brings audience to be closer to the ad campaigns and strong relationship is now being forged.

Develop integrated marketing communication that conveys the same message:

A digital marketer can opt for different marketing channels such as Google Ads, Social Media, and emails that reach to the same audience. Hence, it becomes very important for all of these ad campaigns to convey the same meaning and interpretations to the audience. It develops trust, consistency and positive brand building. It starts transforming an audience to become a sustainable audience.

Develop a coherence and synergy between the ad campaigns, messages and landing page:

It is important to meet the expectation of the audience when they keep following the ads and come to the landing page of the website. The landing wage of the website, should be able to answer the queries like why they should buy the products or service, why it is best for them or the differentiated features of the products and services. If it satisfies the queries of the audience, then audience trusts the marketers and develop a belief upon the ads. Now, the audience becomes sustainable in nature and keep coming to the website. It is further facilitated by the SEO optimized website, making search engine optimization to be the one of the most important skills for the digital marketers.

Offers loyalty discounts and coupons to leverage the audience:

Digital marketers should reward the audience for their patience and sticking with the ads and its inherent messages. It should be in terms of discounts meant for loyal customers, or coupon based discounts that can be redeemed by the audience. As a result, the audience gets motivated and feel rewarded of their allegiance. Hence, it is very important to recognize the contribution made by the customers in growing a business. It develops a sustainable audience via ads.

Above are some of the strategic initiatives that can be used by the digital marketers to make their ad campaigns to be more successful, because it works through the sustainable audience. For more readings, click digital marketing.

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How To Develop A Business Around Your Website

How To Develop A Business Around Your Website

In the IT age of today, when businesses are using digital marketing channels to reach out to their customers in different geographical locations, a website has become a very important business tool.  If an organization wants to collect leads, generate more sales or attract traffic, then it should own a good website that will represent the business in the world of internet and work like a web shop.  It makes the website to be capable enough to generate business with its strategic presence in the web world. It is done in ways as follows:

Develop a website that is attractive, organized and easy to be managed

A good website means properly organized website with an efficient navigation plan so that visitors can easily find the answers of their queries. It happens when there is a proper website development program and a carefully chosen content management system. It can be WordPress CMS, Magento or another PHP website, depending upon the size of the business and its future expansion plans. A properly organized website increases the user experience and it makes visitor to come back regularly. While doing so, a brand is developed and visitor interacts to the customer care via mobile number, emails or contact us forms when it needs the product. It helps generate a business.

Transform a website to be SEO optimized websit in digital marketing

It involves transforming the website in such a way that it becomes SEO optimized. It means that website has the content with the keywords that is regularly searched by the target audience. It means that website is able to answer the queries raised by the visitors and attract their attention. It increases to many folds, when Google as search engine, shows the website frequently and on the first few search result pages. It makes more people to come to the website and some of them will be the genuine customers. These people will like the content and submit their details as leads or make a call to the executives of the organization. It will generate business.

Develop Social Sharing schedule & collect Social mentions

The website possesses different products and services page with the latest offers. In other ways, a promotional offer should be created and integrated to the website. Later on, the web page of products and services and or promotional offer page, should be   regularly shared on social media platforms such as Facebook, LinkedIn, Twitter, Pinterest and Instagram so that it reaches out to a new audience and get the attention. It will bring more traffic. People will also share it, like it and comment it to create social mentions. It develops a positive brand and social media becomes a source of traffic that comes to the website and submit the leads to be converted by the executives.

Apply website as a landing page for the paid campaigns undar digital marketing

A business also runs different types of paid campaigns as a part of digital marketing. Under the digital marketing campaigns, a business can run, Google Ads campaigns, Social media marketing campaigns and email marketing among the others. All these campaigns need a landing page that is developed under the website development process. It makes website to be more important as it is the landing page, where traffic is directed to, after the campaign ads are clicked by the visitors or target audiences. It brings traffic to the website that are genuine customers and take action to either give a lead or  buy the products. It makes website to be very important from the business perspective.

It is the reason that digital marketing drive needs a website where the traffic is diverted to the website and then, it is converted to the prospective business leads. It helps websites to create a business around itself.

Posted by Tanveer Sahab in Digital Marketing, 0 comments