A new India is ushering as it has been one of the few largest economies in the world and boasts to be a democratic nation with the largest population. It makes our country to be the home of the huge number of entrepreneurs, small businesses and growing corporate, willing to take up challenges in the overseas markets. Under the strong and able guidance of our honourable prime minister and his dedicated team, the new India has started to emerge and it is complimented by the digital economy setup and digital marketing as a strategic tool.

In the face of stiff competition, and open economy in different domains, it has become very important for the businesses (small & large) and entrepreneurs to opt for those marketing channels that are more accurate, precise, measurable, cost effective and fits in the setup of digital India. In this perspective, there are  channels such as SEO or search engine, social media marketing, Google Ads, Email marketing and Mobile Marketing among the other channels. These channels enable these entrepreneurs and other businesses to reach out to their target audience as per their marketing plan and under the planned budget. It makes them competitive and able to compete with overseas enterprises, either in domestic market or in the international market.

The channels named in the above paragraph are collectively known as digital marketing or online marketing channels. These channels smartly help the ventures in making them online promotions and grow. It leads to the evolution of new India that is getting transformed into the Digital India, under the leadership of our visionary prime minister. It has also created a new demand for the workforce who are expert in digital marketing skills and it is not only about experienced professionals, but also, it is  about freshers, housewives and freelancer professionals to become expert in digital marketing and help cater the demand of these services in the market. These digital marketing experts work from home, or in the office to cater the demand and build a rewarding career in digital marketing. It only demands smart work, dedication and working with passion to excel in the digital marketing domain. Housewives can also benefit from digital marketing because they can earn huge revenue from programs like Google AdSense and Affiliate marketing using their spare time on a daily basis. It will make them earn money with little effort and knowledge of other online marketing channels, help them promote their own website or affiliate marketing website. As a result, each home in India truly becomes entrepreneurial in nature, transforming our country to be a digital India.

It is the reason that digital marketing makes sense for our country as new India, because it brings empowerment, financial independence and ability to build a career when they have huge interests. Further, digital marketing is not limited to a specific domain or industry. Rather, it is an umbrella cover to all the industries where firms can benefit from it. It is the magnanimity of the impact made by the online marketing or digital marketing with its group of internet driven channels.