Six benefits of  Google analytics to a business

Six benefits of Google analytics to a business

Google Analytics is one of the most important, but free tool offered by Google to evaluate the engagement of visitors at our website. It is made in various dimensions, thus it captures those visitor insights that cannot be understood by website owners alone.

Google Analytics gives precise details of no. of visits, page view bounce rate as well the location of visitor who are coming to a particular website. These insights are broad categories as follows:

  1. Audience Insights

 It gives information about the demographic, gender as well as age statistics of people who are visiting to our website. It tells the precise audience group for whom website has to offer content. It increases the stickiness that reduces the bounce rate.

  1. Visitors’ movement

It gives the clear picture about how visitors are moving across the website as well as their dropouts from a particular page. It helps in identifying the loopholes in our web pages and corrective action is taken. It can help in increasing the conversion.

  1. Real-time Analysis

In default setting, Google analytics given data of past one month. But, Google Analytics has given a very important feature that is called “Real Time”. In this feature, presence of visitor, source of traffic as well as location is tracked on a real time basis. It is a very important feature especially for e-commerce companies who want to see the visits on a real-time basis.

  1. Search Traffic

It gives insights of the referrals and other traffic being received by the website. It tells exactly which website is sending referrals. By this, spam traffic can be filtered out to see the genuine traffic. Social signals are also tracked under this section.

  1. Conversion insights

Here, goal conversions, funnel statistics and custom channel grouping data can be reviewed. It can be done by setting goals, funnel and creating custom channel. Here, monetary value assigned to a goal will show as conversion value that differs with different type of business objectives.

  1. Admin Panel Control with User Management

Google analytics gives us many features that can be used to get precise understanding and details. We can create different customize views as well as filters can be applied on these views. Besides, Goal and funnel can also be created to measure the conversion. Even content grouping and event tracking can also be done to get better knowledge of visitor interaction with the website.

Besides, there are many other features such as in page analytics, in maker and affinity audience, Cohort analysis and Benchmarking among the others that is offered free of cost by Google analytics. For establishes businesses, paid / premium version of Google analytics is also available with some more advanced features.

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