What is Social Media Marketing?

What is Social Media Marketing?

Social media marketing is an important module of digital marketing that makes engagement with the target audience present on social media platforms. In the world of internet, people tend to interact online with each other. It causes marketers to put their attention upon these opportunities. Digital marketing focuses on driving visitors to a particular website for business development. In tune of it, social media marketing helps driving target audience to the website. It is done by two methods.

Methods of Social Media Marketing:

  1. Organic Methods

In this method, the audience is targeted through postings to them as status update. A business page is the best way offered by Facebook to help making posts. It should have engaging content. The content should have the judicious blend of text, image and video content. It helps in building fast engagement. Though, attention needs to be given upon the approaches of posting as monotonous postings only about business can cause customers to move away from the website.

  1. Inorganic Methods

It causes the fast spreading of messages to the audience. It is a paid marketing that is offered by many social media platforms such as Facebook, LinkedIn and Twitter. Facebook offers more than 9 types of paid marketing that only promotes pages, but also it measures conversion tracking through pixels. Twitter has also started offering paid marketing options from Indian subcontinent also. It is very beneficial for those who use to target twitter audience.

Thus, Social media ultimately help people to find the products and services of choice. It is a very good online channel for branding purpose. It is a low cost option also. Even on Facebook, daily campaign budget can be as low as Rs 40/ per day. Here, advertisers should pay attention upon the target audience as Facebook is suitable for B2C Marketing but LinkedIn is more suitable for B2B marketing. Careful selection of targeting as well as social media platforms can do wonders for advertisers.

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