cover

Search Engine Marketing is the most promising, genuine and reliable method to generate leads for your business. Learn search engine marketing from the experts and get adequate exposure to implement in your job, business or for your blog.

Introduction to Online Advertising

Online advertising concepts

Online Advertising Ecosystem

Search Engine Marketing

Auctions and the Development of Paid Search Advertising

Display Advertising and the advent of Ad Networks

·         Google Adwords

·         Bing Ads

Real-Time Bidding and the transformation of online Advertising

How Real-Time Bidding Works:

Introduction to programmatic Advertising

Ad-Tech

Advertising with Google Adwords

 

Benefits of Google Adwords

·         Account Structure

·         Developing a Google Adwords Campaign

·         Model for Successful Online Advertising

·         Display Campaigns

·         Campaign Settings

·         Campaign Setup Options

·         Mobile Advertising

·         Video Advertising

·         Shopping Campaign

·         Google Adwords Reporting

·         Analytics Integration

·         Optimization Techniques