Top 4 Online Channels to Run Digital Marketing Campaign

Top 4 Online Channels to Run Digital Marketing Campaign

Digital marketing channels have become the source of earning “bread and butter” for smaller firms  through lead generation & business development. It gives an opportunity as well as strategy to focus upon a targeted segment on the basis of focusing geographical area. To run an efficient and effective digital marketing campaign, following Digital marketing channels can be used.

1.

Pay Per Click Marketing

Digital marketing channels

It is the most efficient online channel for business development. Even a new firm also can reach up to the target customer. Digital marketing channels such as Google Adwords offers pay per click marketing through network partners. To continue into PPC marketing campaign:

  1. Create Account in Google Adwords (It is free of Cost)
  2. Select your Ad campaign
  3. Create your ads as per the Google standard guidelines
  4. Select Keywords
  5. Include Negative Keywords
  6. Complete Your Billing

Your Ads start Running after verification. Contact Google Support also to resolve your issues. it is the benefit of Digital marketing channels.

It is a simple step by step “Do it yourself” method. If not comfortable, hire any good digital marketing agency using Digital marketing channels to complete the Job on your behalf. Pay per click marketing does not guarantee any success, but it improves the chances of success in a big way.

2.

Social Media Marketing

Digital marketing channels

Social Media Marketing is another way to reach your target audience. Only Facebook has more than 1.2 Billion registered users. Thus, it is a big happening place to drive visitors to your website. Before starting a Social Media Marketing Campaign, identify your target customer. For B2B campaign, LinkedIn Marketing is a better option. For B2C campaign, Facebook, Marketing is a better way to go ahead. Facebook helps you to create 9 different types of ads to promote your business. Best part of the Facebook campaign is the daily budget. You can start it will as low as Rs. 40/Day budget. Twitter has also started offering promotional ads from many geographical territories including India.

Posted by admin in Affiliate Marketing, Google Analytics, Online Reputation Management, PPC Marketing, SEO, Social Media Marketing, YouTube Marketing, 0 comments
Top Seven Must Have Plugins for a WordPress Website

Top Seven Must Have Plugins for a WordPress Website

Top plugins for wordpress are the tools that give additional functionality to a WordPress website. Though, there are thousands of plugins available for installation, some of them are very useful and must have for every website. out of those, seven plugins have been selected for  reference.

  1. AKISMET (top plugins for wordpress)

AkismetA new website always becomes the target of spam comments and here you need a plugin that filters out such comments and protect the website. Thus, be sure to have it in the list of installed plugins. It simply protects your website from unsolicited comments while being in the background.

Posted by admin in Affiliate Marketing, PPC Marketing, SEO, Social Media Marketing, YouTube Marketing, 0 comments
Three Effective Ways to create Backlinks in YouTube

Three Effective Ways to create Backlinks in YouTube

YouTube is the   search engine platform that is searched second highest time after Google by visitors. It hosts videos uploaded as user generated content. People search YouTube and find their video of choice. Thus, Youtube Backlinks for SEO offer various options to generate quality backlinks that help in improving ranking in SERP results. It can be done as follows.

  1. Using Annotation to create backlinks (Youtube Backlinks for SEO)

In this method, annotation feature, of YouTube is used. An annotation can be used as speech bubble and spotlight among the others. That speech bubble is used to accommodate the text. The speech bubble is further linked to a website domain / inner page, or anther YouTube video or channel. It is done at a particular point of time. It means that when running video reaches to that time speech bubble will be shown with clickable text. Once the speech bubble is clicked, the viewer of the video reaches of the linked web page or channel or a particular another video. Most importantly, it significantly improves the search ranking of the linked pages.

  1. Using Cards to create backlinks (Youtube Backlinks for SEO)

It is another feature of YouTube to add links. It is created with more details. Besides adding a link to a web page, teaser content with a call to action can also be created in one card. Even adding an image is also possible. We can also add Google approved fund raising projects to cards.

Major difference between Annotation is card is the visibility also. The annotation will come out with the given time, but Card will show a symbol. Unless the symbol is clicked, card will not be displayed in full.

Here, before adding website as a backlink, we have to add it to our profile under the setting section of YouTube.

  1. Backlink through Comments (Youtube Backlinks for SEO)

It can be done by posting quality reviews / comment on video content having related web URL.  It should not be a spam comment. Though, backlink creation through comments depends whether commenting is allowed or prohibited.

Thus, Backlinks created through YouTube helps in getting quick upward movement in search ranking and SEO becomes more effective.

Posted by admin in SEO, YouTube Marketing, 0 comments